Thursday, May 29, 2014

Fw: Behavior Gap: A Better Way to Tell Your Story

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From: Carl Richards <carl@behaviorgap.com>
Sender: "Carl Richards" <carl=behaviorgap.com@mail180.atl61.mcsv.net>
Date: Thu, 29 May 2014 19:04:06 +0000
To: bob<mainandwall@gmail.com>
ReplyTo: <us2-71940797d1-7ca8a90fcf@conversation01.mailchimpapp.com>
Subject: Behavior Gap: A Better Way to Tell Your Story

From the beginning, one of the big things I wanted to do was help advisors tell their own stories. For me, sharing my stories started with the sketches, then I started writing, and now I have the privilege of speaking at some incredible events.

For you, the journey may start with something like Twitter, then publishing a newsletter, and maybe even pulling together a few white papers. But as I've discovered from experience, the best business card continues to be a book you've written.

Of course, writing a book is just one part of the process. You also have to figure out how to get people to buy it and read it. Now, writing a book and getting people to buy it may sound scary, but that's where my friend Tim Grahl comes in.

He has worked with some of the top authors in the world including Daniel Pink, Dan and Chip Heath, Dan Ariely, Charles Duhigg, Barbara Corcoran, and many other writers to help them build their online presence and sell more books.

He’s also my go-to guy when it comes to figuring out how to do online marketing.

And last year, Tim finally started taking his own advice and released a book of his own: Your First 1000 Copies: The Step-by-Step Guide to Marketing Your Book.

It’s fantastic. It quickly cuts through all of the fluff and hype around blogging, social media, email lists, podcasting and everything else while offering a clear explanation for how it all actually works.

I'm not alone in my praise for this book. A few authors have shared their thoughts, too.

"I’m a successful, full-time author working on my fifth book. I’m familiar with book marketing experts and methods, and sadly, most of what’s out there isn’t very good. Many books make outlandish promises few authors achieve and are poorly written books of little substance.

This book is a glorious breath of fresh air. He honestly covers the facts, the methods, and the attitudes that have worked for the authors he’s worked with. These are not the cheapest or easiest methods to try, and he’s honest about that. But he’s also clear on the reasons and logic behind why these approaches are worthwhile in the long term.

It’s a short, well-written book - I read it in about an hour. Most of what I feel is regret I couldn’t have read this a decade ago when I began writing books."

– Scott Berkun, bestselling author and speaker 

“If I could give an aspiring writer one piece of advice, it would be to read this book.”

- Hugh Howey, New York Times-best selling author of Wool

“Tim Grahl is fast becoming a legend, almost single-handedly changing the way authors around the world spread ideas and connect with readers. If you’ve got a book to promote, stop what you’re doing right now and start reading YOUR FIRST 1000 COPIES.”

- Daniel H. Pink, New York Times-bestselling author of To Sell is Human, Drive, and A Whole New Mind 

On top of everything else, he's already received 142 Amazon reviews and earned an average rating of 4.7.

So I'm incredibly excited to announce that for today only, the Kindle version of Tim’s fantastic book, Your First 1000 Copies, is available for $0.99! 

After you read it, let me know what you think. I'd love your feedback on this resource. If you're serious about telling your story, I can think of no better place to start than picking up a copy today.

Carl

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