Acquiring basic video editing skills is a smart move for many advisors.
Producing a once-a-month video is likely to materially improve your search ranking and boost the quality of your communication with clients. It enables educational campaigns demonstrating good sense and good intentions, compliant with the do-no-evil mantra of the Web.
Step-by-step: turning PowerPoint presentations into educational videos
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How to make technical financial content easy to understand
Andrew Gluck, CEO of Advisor Products, is one of the nation’s foremost experts on content marketing for advisors. He founded Advisor Products in 1996 and the company hosts hundreds of websites and makes clients newsletters for hundreds of advisory firms. He’s also Editor of Advisors4Advisors, a freemium practice management portal for advisors with 5,000 members that draws about 10,000 unique visitors monthly.
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