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From: "Marketplace" <mail@americanpublicmediagroup.org>
Date: 16 May 2014 13:10:48 -0400
To: <mainandwall@aol.com>
ReplyTo: "American Public Media Group" <mail@americanpublicmediagroup.org>
Subject: A profile of the man who helped bring Thomas Piketty to American readers
| |  | | May 16, 2014 | | You've probably heard about the surprising book that's on top of The New York Times list of non-fiction bestsellers. A book on income inequality, called "Capital in the Twenty-First Century," by Thomas Piketty, a French economist. It is something of a sensation, having sold 300,000 copies, and Piketty has become as much of a celebrity as an economist can be. What you may not know is that the book is a translation, into English from the original French, and the translator, a man named Arthur Goldhammer, is a something of a celebrity in his world too. What's it like to translate a book of this significance? It took Goldhammer five months to translate some 600 pages and "the manuscript came in at about twice as long as expected," he says. Shutterfly sent out a mass email with the subject line: "Congratulations, you're pregnant!" -- even to people who were not, in fact, pregnant. The online photo printing service made the kind of honest mistake that keeps marketing departments up at night. The company's chief marketing officer has since sent an email with language like "Please accept our most sincere apologies... We know this is a sensitive issue." But the news reveals the big business behind selling products to new parents. The global baby care market was worth $44.7 billion in 2011 and by some estimates, it could be as big as $66.8 billion by 2017. Companies do all sorts of marketing sommersaults to sell goods to expectant parents. | | | | THE NUMBERS as of 1:00 P.M. EDT
DOW -8.69 (-0.05%)  ; NASDAQ -10.35 (-10.40%) S&P 500 -1.57 (-0.24%)
| Mid-day Update |  | | | | After a steady rise since February, gas prices are leveling off, and even dropping in parts of the country. But the relief is only temporary. Europe's biggest construction project is currently underway in London: a new 73-mile long rail link passing underneath the British capital. It's the time of year when TV networks try to get audiences -- and advertisers -- excited about their upcoming season. One genre that's now a tough sell to both is music. | | | | | | %%PLUGIN_CUSTOM: 392651-mkp midday unsub v2%% | | |
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